JP Offices Animation

JP Workstations (Australia) specialize in producing quality office furniture and hired Rstyle 3D to produce some visualizations of their products in the real modern office interiors!

Task:

Create an animation with a camera flying through the modern office spaces with the new line of JP Workstations furniture line. 

Results:

How it was done:

MOST OF THE FURNITURE IN THE ANIMATION IS MADE FROM THE SCRATCH, BASED ON THE REFERENCES AND TECHNICAL DRAWINGS. 

Step 1: We lock down all of the spaces, the color schemes and the lighting.

Step 2: We then start to animate the cameras.

Step 3: Then out of all the shots we have, we choose those that would compliment the product the most!  

Step 4: Then we've create a so-called Animatic where one can see the movement of the cameras and the transitions without any materials and lighting on the objects. It is like an animated skeleton of the future video. This saves us time and money on rendering a mass amount of pictures in the editing process. 

Step 5: The editing of the Animatic is done already with the music.

Step 6: Then we do the Rendering part bringing the real lighting and images to the Animatic. For this to be made we have to outsource a so-called Rendering Farm (a place with lots of powerful computers that have enough capabilities to export our project). Otherwise we would be waiting about 2-3 years for all of our 9 professional computers to process the information. 

Step 7: After that we've done some post-production in After Effects: Color correction, Lens effects and the Focus depth of the shots. 

Step 8: Then, we have just to add the last touches. 
We create an animated Logo for the Client where the Black & White technical drawings transform into the fully shaped logo. 

Results: 

JP Workstations is already using this video to promote and sell their products on their Home Page:

Jpoffice.com.au
Jpofficeworkstations.com.au